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FOLLOW THE BRIEF

Great storytelling isn’t accidental. It begins with intention.

Our work is built on authentic, sincere connection - because when a story feels real, it stays with your audience.

Below are a few examples of our work, the briefs we were given and how we approached them.

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Strategy gives a story direction. Authenticity gives it power.

THE CLIENT   ACWA Power. 

THE BRIEF  ACWA Power is a leading global solar energy developer. Our brief was to create a series of short films highlighting members of the local community employed on one of their solar sites. Because of the technical complexity of the work, many specialist roles are filled by experts from other regions and countries - creating tension within surrounding communities. The series set out to showcase the local individuals who were upskilled and employed on site. We created a series of 9 films for them.

TITLE  Moshe

AGENCY   Regency Global

RUNNING TIME  60 Sec

FOLLOW THE BRIEF

THE CLIENT  CitiBank

THE BRIEF  CitiBank hosted the Citi Mobile Challenge (CMC), inviting tech developers from across the globe to pitch fintech solutions to the bank and its partners. Beyond documenting the event, they saw an opportunity to shift perception - to move away from the image of a giant corporate machine and feel more relatable, more human. They wanted customers to know they do care. And they wanted to look cool.

OUR SOLUTION  We created a character-driven series, telling the story from the perspective of the developers. We focussed on their innovation - and what the opportunity to present their ideas meant to them personally. Our intention was to create stories that feels authentic and sincere. We followed the CMC to Nairobi, Jerusalem, Warsaw, London, Hong Kong, Sydney, Bangalore and Singapore.

TITLE  Warsaw

AGENCY   Regency Global

RUNNING TIME   3 Mins

FOLLOW THE BRIEF

THE CLIENT  Water Research Commission (WRC)

THE BRIEF  In many rural parts of South Africa, municipal water infrastructure is limited or absent. Communities are often required to develop their own water systems. The WRC conducts research within these communities to identify scalable, community-led solutions - turning local innovation into models that can be replicated elsewhere. Our brief was to document these stories and showcase some of the people who are taking ownership of their own water future. 

TITLE  Naartjie Farmer

AGENCY   Regency Global

RUNNING TIME   60 Sec

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